You’re good at your work.
Admin shouldn’t be the reason you miss out.
You finish the job. Clean up. Sit down to do the admin.
And that’s when it hits you — Did I follow up? Did I send that invoice?
Was I too expensive… or just too slow to reply?
The world is changing fast.
Small businesses feel it first.
AI, automation, dashboards — all promising insight. But most of it isn’t built for people actually doing the work.
You don’t need jargon or charts. You need answers.
“I could have built tools for big companies.
I chose to build one for you instead.”
After years in analytics and product, helping large teams understand customers, one question kept coming back:
Why doesn’t this clarity exist for small businesses?
You shouldn’t need to be an analyst
to run a healthy business.
Nudgee quietly notices what humans forget — and surfaces what matters, without noise.
- • This customer is due a follow‑up
- • These invoices need chasing
- • This is one of your most valuable customers
It clicked during a home renovation
I’ve got family in the trades — but it wasn’t until I renovated my own home that I really understood the day‑to‑day reality.
The work was great. The organisation? Mostly mental notes, scribbles, and “I’ll remember later”.
When a gas engineer installed a new boiler, I knew it needed an annual service. Safety‑critical. Easy repeat work.
He never followed up. So I went elsewhere.
That’s easy money left on the table. Not because of bad work — but because great service wasn’t supported.
I started noticing the same thing with invoices. They were created for bookkeeping, not for customers. No follow‑up. No clarity. Nothing that said “this business is professional and reliable.”
And the worst part? Realising you could have provided better service — and earned more referrals — if you’d just had the right nudge at the right time.
Built on trust — not lock‑in
Nudgee exists to help you run a better business — not trap you in software that grows more complicated (and expensive) over time.
Fair, simple pricing. Pay for what you need. No hidden tiers, no “enterprise upsell” waiting around the corner.
No lock‑in. If Nudgee ever stops earning its place in your business, you should feel free to walk away.
No feature bloat. Tools shouldn’t get harder to use as your business grows.